Our Quest

Creative direction is a human superpower. AI should amplify it, not replace it.‍

We started Intangible because we saw a future most people are getting wrong.

Everyone talks about AI replacing creative professionals. We think that's backwards. When anyone can generate pixels, the scarce resource becomes knowing which pixels to generate. The director's vision. The eye that sees the shot. The instinct that knows why this angle and not that one.

AI is collapsing the production phase. What took months will take weeks. What cost millions will cost thousands. But that collapse makes creative direction more valuable, not less.

The bottleneck has shifted. We built the tool for the new bottleneck.

Who We Are

Our team comes from the places where creative tools get made - Pixar, Apple, ILM, Disney, Netflix, Unity, Google, EA. We've watched dozens of friends laid off as the industry searches for a path forward. We're not building Intangible from the outside looking in. We've lived these problems.

Charles Migos has spent 30 years building tools for people who make things. Softimage, where the VFX for Jurassic Park and The Matrix were born. Apple, where he worked alongside Steve Jobs and Jony Ive on creative apps that reached billions. Unity and Microsoft, where he helped democratize real-time 3D. 180+ patents - not academic exercises, actual tools in the hands of actual artists. Intangible is the culmination of a lifetime spent understanding what creatives need and how to give it to them.

Bharat Vasan grew up in India on a steady diet of American comics, TV, and movies - it's how he learned English - and landed a dream job at Electronic Arts. After eight years inside the games industry and two successful exits as a founder (BASIS, August Home), he spent five years as a venture capitalist at The Production Board, watching AI redefine entire industries. Intangible is his way of giving back to the industry he loves.

A Big Vision

We believe the next decade will be defined by a question: Does AI serve creative vision, or does it flatten it?

Current AI tools are engines without steering wheels. They can generate anything, which means they generate nothing useful without hours of prompt engineering. Creative directors - people who've spent careers learning to see - are forced to describe what they could show in seconds.

That's the gap we're closing.

Intangible puts the camera back in the hands of the director. Position the shot. Set the lens. Control the composition. Then generate. The result: 10x better output with 10x fewer prompts - because you're showing AI what you want instead of hoping it reads your mind.

We're not in the business of replacing creatives. We're in the business of making creative direction matter more than ever.

We're building something that matters. If you believe creative vision should drive AI - not the other way around - please consider joining Intangible! 

- Bharat, Charles and the Intangible Team